As part of our summer campaign this August 2020, we open our eyes, broaden\nour horizon and offer our imagination a limitless path. Today, Bota Bota delves\ninto illustration, with creations by artist Aurore Lef\u00e8vre. An invitation to a colorful world where reality\nand the imagination come together and mirror each other in a blurred dance.\nThis journey takes place in the mind, your thoughts fly away in a graceful\ngathering of birds.<\/p>\n\n\n\n
Meet the illustrator of this campaign.<\/p>\n\n\n\n
\u201cI am from Brittany,\nthe region in the far west of France. A region where the sea, the rain and the\nwind punctuate people’s lives. But I love my region!”<\/em><\/p>\n\n\n\n
How long have you lived in Montreal? What brought you here?<\/strong><\/p>\n\n\n\n
\u201cI arrived with my\nboyfriend 5 years ago. Our original plan was to live a full year in Canada,\ncrossing the country from east to west. We landed in Montreal, which we loved\nso much that we never left it!”<\/em><\/p>\n\n\n\n
How long have you been an illustrator \/ graphic designer?<\/strong><\/p>\n\n\n\n
“I’ve always done\nillustration alongside my job as a graphic designer, which I started 11 years\nago. I got into illustration 100% a year ago. It was a crazy bet that I\nabsolutely do not regret! “<\/em><\/p>\n\n\n\n
What made you want to become an illustrator \/ graphic designer?<\/strong><\/p>\n\n\n\n
\u201cAs far back as I can\nremember, I have always drawn. I never stopped. So when I had to choose what\nstudies I should do, I didn’t even consider anything other than art studies.\nNothing else would have motivated me so much. <\/em><\/p>\n\n\n\n
And what inspires me\nthe most are the people. I watch everyone all the time. The gestures, the\nattitudes, the expressions, … my goal when I start an illustration is to\ntranscribe as closely as possible what I have in my head. “<\/em><\/p>\n\n\n\n
What did you like about the Bota Bota illustration project?<\/strong><\/p>\n\n\n\n
“As creatives, we have to put ourselves in the shoes of ‘the target audience’. What I liked about this project was that the target was me. I am exactly the type of person this campaign is targeting. In addition, it had to appeal to people’s imaginations, so it was important to not be too rational and down-to-earth. This kind of brief is a joy to work on! And finally, the Bota Bota is my favorite place in Montreal! It\u2019s a very inspiring place for the creative that I am.”<\/em><\/p>\n\n\n\n
What does \u201cLocal Traveling\u201d mean to you?<\/strong><\/p>\n\n\n\n
“For me, it means getting lost close to home, a few kilometers away, and having an adventure as crazy as if we had gone to the other side of the world! Traveling does not mean “going far”, it means changing your mind, getting away from it all. And it’s much more accessible than you think!”<\/em><\/p>\n\n\n\n
What is your favorite installation at Bota Bota?<\/strong> “I love the outdoor baths: the one on the large summer terrace and also the hot bath at the back of the boat which overlooks the entire Old Port. I could spend hours between these 2 places.”<\/em><\/p>\n\n\n\n
Where can we find your creations?<\/strong><\/p>\n\n\n\n
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